Collective of coaches. Accompanying changes. An innovative collaborative model.
Create an unspected and modern branding in the coaching fild. Alter&Sys wanted to give an elegant, dual and modern image of the collectif.
The highlights of the logo is the duality and the cowork with their clients. To represent their partnership I choose a color range for their dynamisme and « joie de vivre »
I used warm colors and contemporary forms to talk about innovation and modernity.
- Art direction
- UX Design